(P325) Delivering Consistent DSMES Communication: Learnings from the DSMES Promotion Playbook

Diabetes self-management education and support (DSMES) services provide an evidence-based roadmap to help people with diabetes navigate complicated self-management decisions like healthy eating and problem solving. However, less than 5% of Medicare beneficiaries with diabetes and 6.8% of privately insured people with diabetes have participated in DSMES within the first year of diagnosis, so promotion is critical for enrollment. Launched in August 2023, the CDC’s DSMES Promotion Playbook helps accredited and recognized programs, state and local health departments, and others promote DSMES services with consistent, engaging messages. This poster presents insights from disseminating the playbook, including evaluations and lessons from the field.